'The customer’s competitive assessment (Figure 3-6) is a pair of table (or graph) that depicts how competitive products compare with current organization product status on specific VOC. ĭistributed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) It was designed on the base of the figure 3-6 in Lecture 'How QFD helps in product quality improvement?' from the website of National Programme on Technology Enhanced This house of quality sample illustrates competative assessment of voice of the customer (VOC).
